THE FRENCH CONNECTION

A French cafe whose design is inspired by a croissant. That sounds just perfect! Doesn't it?

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The design of the café, French Kitsch, is based on the brand identity that is clear and distinctive. This interpretation is derived from the words "French" and "Kitsch" translated into architectural patterns. Apart from being a specialised French patisserie, the owner's love for the French bulldog also comes as a brand identity, portraying a playful yet elegant image of the cafe. The design aims to enhance this image together with the concept of 'Kitsch', a form of art that appreciates imperfection through architectural elements and materials which refers to the imperfect shape of a 'croissant'.

IMPERFECT PERFECT