![Be Our Guest Be Our Guest](https://cdn.magzter.com/1450523193/1734406593/articles/i6QfCQ6tq1734514554041/BE-OUR-GUEST.jpg)
1. THE FORMER BALLROOM AT THE W NEW YORK-UNION SQUARE, NEWLY UPDATED BY ROCKWELL GROUP.
When Hotels opened its first location in 1998, at the heart of Manhattan, they pioneered a new model: the personality of boutique lodgings with the services of a mega hospitality group. "It's an impres sion, an experience, a feeling," says George Fleck, senior vice president and global brand leader of W Hotels, reflecting on that ethos.
"We consider the emotion per square foot." Central to that winning formula, in other words, was its design, a task that first fell to AD100 Hall of Famer David Rockwell, who notes: "We had to create something that had eccentricity and the energy of New York City."
2. GLASS BRICKS AND A CUSTOM CARPET IN THE LOBBY.
Today, Rockwell is among the talents writing the brand's next chapter, having just fully transformed two iconic properties: W Hollywood and W New York-Union Square, the latter of which he first designed in 2001.
Bu hikaye Architectural Digest US dergisinin January 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Architectural Digest US dergisinin January 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![Coats of Polish Coats of Polish](https://reseuro.magzter.com/100x125/articles/12187/1931601/gCaLLpR0h1734516132013/COATS-OF-POLISH.jpg)
Coats of Polish
Alexa Hampton updates a Manhattan nail salon into an office fit for design royalty
![Rays of Light Rays of Light](https://reseuro.magzter.com/100x125/articles/12187/1931601/Sw5uWr3zx1734515811454/RAYS-OF-LIGHT.jpg)
Rays of Light
On the coast of the Yellow Sea, a new cultural venue by two of China's most exciting creative minds looks to the sun
![Prints Charming Prints Charming](https://reseuro.magzter.com/100x125/articles/12187/1931601/MDB5f0Fxv1734515701018/PRINTS-CHARMING.jpg)
Prints Charming
Heritage textile house Watts 1874 mines England's historic Eastnor Castle for patterns
![Be Our Guest Be Our Guest](https://reseuro.magzter.com/100x125/articles/12187/1931601/i6QfCQ6tq1734514554041/BE-OUR-GUEST.jpg)
Be Our Guest
Rockwell Group helps usher a bold new era for W Hotels
![Mix and Mingle Mix and Mingle](https://reseuro.magzter.com/100x125/articles/12187/1931601/sueM7egOX1734514303405/MIX-AND-MINGLE.jpg)
Mix and Mingle
At home in Manhattan, Markham Roberts layers treasures of wide-ranging appeal into one ineffable blend
![VIVA GLAM VIVA GLAM](https://reseuro.magzter.com/100x125/articles/12187/1931601/UkZtW-euh1734513792216/VIVA-GLAM.jpg)
VIVA GLAM
Evoking Art Deco glory, the Studio Sofield-designed NYC residence of Kelly Ripa and Mark Consuelos is a home for the ages
![HOME TRUTHS HOME TRUTHS](https://reseuro.magzter.com/100x125/articles/12187/1931601/CWNAHRY_o1734513288352/HOME-TRUTHS.jpg)
HOME TRUTHS
Settling down after a life on the road, legendary feminist Gloria Steinem finds contentment and a new mission in her Manhattan brownstone, with help from designer Jane Hallworth
![PRACTICAL MAGIC PRACTICAL MAGIC](https://reseuro.magzter.com/100x125/articles/12187/1931601/U84XuEsft1734512927194/PRACTICAL-MAGIC.jpg)
PRACTICAL MAGIC
A grand, historic house in the heart of Paris gets a visionary makeover by designer Hugo Toro
![stepping forward stepping forward](https://reseuro.magzter.com/100x125/articles/12187/1931601/uvE2nmZG01734512807157/STEPPING-FORWARD.jpg)
stepping forward
To update The Frick Collection, Annabelle Selldorf is honoring the past while meeting the moment
![A FINE VINTAGE A FINE VINTAGE](https://reseuro.magzter.com/100x125/articles/12187/1931601/CX_Tf76bG1734512386052/A-FINE-VINTAGE.jpg)
A FINE VINTAGE
Designer Beata Heuman shows a more serious side with a considered redesign of a historic London town house