A Product-Driven Strategy

Varroc Group showcased a host of polymer, lighting and telematics-based solutions. Ashish Bhatia looks at the product-driven, focused strategy.

The Varroc Group put in a stellar team show to assert the competencies of its different verticals. The tier supplier showcased the next generation of product iterations, an outcome of the group having been in action all through the pandemic marred fiscal year 2020 to date. The three year time line meant that the vast exhibit spanned product categories like mirrors, lighting solutions, polymer chemistries, Advanced Driver Assistance Systems (ADAS) and from the 'Varroc Connect', telematics business unit of the group. Averred Arjun Jain, President, Electrical-Electronics Business & Whole-time Director, Varroc Engineering Ltd., the company is very bullish on the future. Emerging relatively unscathed from the challenges of Covid-19 that were worsened by the supply-chain bottlenecks that followed, it is far more secure in its prospects. The fundamental demand reduction in the developed world has only helped, he mentioned. Since 2018, the company is focused on its strategy of growing content per vehicle, successfully.