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Renault backs the lure of retro

Autocar UK

|

August 09, 2023

Design boss explains why evoking classics gives its EVS the jump on cold, bland rivals

- CHARLIE MARTIN

Renault backs the lure of retro

Renault is turning to retro design for its upcoming EVS as a means to differentiate its cars from "anonymous" and "cold" rivals.

Renault Group design chief Laurens van den Acker told Autocar that reinventing classic designs is "irresistible" for CEO Luca de Meo, who revived the Fiat 500 while boss of the Italian firm in the 2000s and, on arrival at Renault, green-lit the retro-styled 4 and 5 EVs for showrooms.

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