Satisfying The Customer Base

BKT IS SATISFYING THE CUSTOMER BASE TO ENHANCE ITS MARKET ACCEPTANCE. PRATEEK PARDESHI LOOKS AT THE STRIDES FORWARD.

- PRATEEK PARDESHI

Blalkrishna Industries Ltd. (BKT) is synonymous with Off-Road Tyres (OTR). With its wide domestic and international network, the company is hard to miss. Its products are even harder! With synergies among Group companies: BKT Exim Ltd, BKT Tyres Ltd., and Thristha Synthetics Ltd. in India and BKT Exim US, Inc., BKT USA Inc, BKT Tires (Canada) Inc, and BKT Europe S.R.L as its global subsidiaries, the company is taking forward strides to enhance its market acceptance among the customer base. BKT recently launched the ‘Made in India’ OTR range for construction and earth moving applications showcased most recently at Excon 2k21. The attention was drawn to the E4 Earthmax SR468 TL and L5 Earthmax SR53 TL. According to Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd., “Our R&D teams have produced these technologies to meet the demands of the sector and build even more robust tyres. This will help us better our offerings with customised products that are built around their needs and requirements.”