Phygital Farming Takes Root in India

In the heart of India's agricultural landscape, a transformation is underway, powered by the rapid growth of e-commerce platforms. Online platforms are becoming the bridge that connects farmers directly with buyers, eliminating the traditional intermediaries and ensuring fair prices. This shift holds the promise of addressing long-standing challenges and propelling the sector into a new era of efficiency and sustainability.

- Dipti Barve

India's agri-inputs market alone boasts a substantial $44 billion valuation, driven by over five lakh agri-input retailers serving as vital sources for farmers. As this marketplace rapidly evolves, combining the power of technology and agriculture to revolutionise the way farmers, suppliers, and consumers interact, it brings together various stakeholders - farmers, agricultural input suppliers, equipment manufacturers, distributors, processors and retailers in one virtual marketplace. India's B2B AgriTech companies have for decades been demonstrating how digital platforms are addressing agricultural challenges by leveraging data, analytics, and innovative technologies to optimise farming practices, reduce wastage, and enhance the overall efficiency of the agricultural supply chain. Now, the promise of India's agriculture e-commerce sector is poised to contribute significantly to the surge in global agricultural e-commerce. That growth is primarily fueled by the demand for agricultural fertilisers, anticipated to secure the largest market share, closely followed by agricultural pesticides.