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40 Under 40 - Simplifying Content Creation

BW Businessworld

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October 05, 2024

InVideo aims to revolutionise video creation by leveraging AI to simplify and democratise the process for every user

- Resham Suhail

40 Under 40 - Simplifying Content Creation

SANKET SHAH
Co-founder & CEO InVideo

As India’s digital landscape evolves, the popularity of short videos and influencer marketing, especially through micro-regional influencers, continues to soar. Creating videos can be a daunting task, even for the most passionate creators. This challenge led to the founding of InVideo in 2017, a text-to-video generation platform harnessing the power of generative AI. At a time when many in India were just beginning to understand generative AI.

Journey So Far

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India built big and priced higher in 2025. Can execution, affordability, and delivery finally catch up in 2026?

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Thumb Rules for Compelling Communication

What distinguishes Ravishankar lyer's Story Rules from the crowded field of business communication guides, is its commitment to practical application. The book features over 300 real-life examples drawn from diverse contexts, from Silicon Valley startups to Fortune 500 boardrooms and from nonprofit fundraising to political campaigns,

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THE STRONGEST MARKETING TOOL

As consumers grow more cautious, brands are winning trust by letting performance speak before promotion, says Gupta

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Healthcare Trends in 2026

AI is enhancing diagnostic abilities, hybrid care models are improving patient access and operational efficiency, and efforts are focused on supporting the healthcare workforce

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3 mins

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UP, UP AND AWAY

India's transport sectors surged in 2025, but numbers reveal momentum, strain, and large investment bets waiting to mature

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GROWTH WITH CAVEATS

India's economy looks resilient on paper for FY26, but do the numbers hide deeper fiscal and trade stresses ahead?

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AI Rewiring Indian Healthcare Industry

From smart documentation and imaging to predictive analytics and telehealth, hospital leaders say AI is set to become the invisible backbone of India's care delivery

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3 mins

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Redefining India's Pre-owned Car Market In 2026

If the current signals stay on course, 2026 could be the point when the pre-owned segment becomes the most visible marker of India's move toward cleaner propulsion

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3 mins

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Our evolving relationship with luxury

For some time now, the Indian luxury market has been showing promise, despite sluggish demand across core global markets due to economic headwinds and geopolitical uncertainties. The way we consume luxury is shifting; consumers are preferring luxury experiences, such as holidays and dining out, over traditional luxury products. Accessible luxury and resale are also part of the luxury sector pie

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4 mins

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MARKETING FOR THE INDIA THAT'S EMERGING

Abbi decodes what goes behind building trust, relevance and scale in a hyperconnected nation

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3 mins

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