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LOGISTICS OUR ACHILLES HEEL

BW Businessworld

|

November 16, 2024

LATE SEPTEMBER, a noted economist’s column in The Economic Times mentioned some fascinating facts about what is happening at our sea ports.

- Krishan Kalra

LOGISTICS OUR ACHILLES HEEL

It was heartening to learn that, as per a 2023 study by the World Bank, nine Indian container ports were among the top 100 in the world! Vishakhapatnam, largely handling bulk commodities but with a small container section, had improved so dramatically that in one year its rank improved from 117 to the heartening 19th position in the world as our best port. Mundra in Gujarat came second with its world rank going up from 47 to 28. No mean feat, considering that port delays have been our Achilles heel for a very long time; we are all aware that till the late 1980s waiting time for ships to unload their cargo at Bombay used to be a painful 28 days.

Logistics Costs in India

I remember attending – as a guest of honour – India Week 2009 in Hamburg, at the invitation of IGEP (Institute of Global Economic Partnership) where several meetings were held for discussing ‘logistics costs in India vis-à-vis those in Europe’ and I had to cut a sorry figure because even 18 years after the liberalisation of our economy, we were still near the bottom as far as logistics costs – as a percentage of GDP – was concerned and Germany stood among the top rankers. If I remember correctly, our costs were around 15 per cent against nine per cent in Europe.

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BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

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BW Businessworld

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THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

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BW Businessworld

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RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

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BW Businessworld

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“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

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BW Businessworld

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BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

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How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

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