LET'S MAKE FASHION PRODUCT GREAT AGAIN

A panel of experts comprising of top leaders debated the evolution and trajectory of the fashion retail industry in the last ten years - the decade of millennials and e-commerce...

In the dynamic world of fashion, trends change swiftly and as do consumer tastes, preferences and behaviours. But over the past decade, the entire fashion retail market has seen a shift in consumer behaviour due to the advent of e-commerce. A panel discussion titled 'Let's Make Fashion Product Great Again' at India Fashion Forum 2024 explored the evolution of e-commerce and consumer behaviour over the past 10 years.

On the panel of experts were: 

• Gautam Kotamraju, Founding Partner, 77 East Venture Partners

• Preeti Gupta, Chief Business Officer, Nykaa Fashion - Owned Brands 

• Puneet Sehgal, CEO & Co-Founder, Freakins India

• Sangeet Kishore, Global Business Head Apparel, Royal Enfield 

• Yogesh Kakar, Chief Product Officer Tommy Hilfiger & Calvin Klein, PVH Arvind Fashion The session was moderated by Narendra Kumar, Former Creative Director, Amazon Fashion.

Kumar started the session by asking the panel about the evolution and trajectory of the fashion retail industry in the last ten years. "How have the fashion industry and brands evolved in the last decade the decade of millennials and e-commerce? -

Preeti Gupta opened the debate by saying, "Ten years ago, e-commerce was fairly new, and it was seen as the discounted channel to liquidate stock. Cut to ten years, today, we are clear that e-commerce is here to stay and it is critical to understand how to play this channel."