5 Things We Learned From ROSHAN ABBAS' Keynote Speech On Content Creation

At the recently concluded Tech And Innovation Summit 2023 organised by Entrepreneur India in Bangalore, Founder of Kommune India, Roshan Abbas, gave an intriguing keynote address on ‘With the rise of on-demand content, how will it change the way content is created?’

- KABIR SINGH BHANDARI

Abbas spoke about how we’ve gone from a generation that didn’t have a TV in every house to the current stage where we are spoilt for choice between various modes of media. How do we decide which movie to go for? What sets certain top content creators apart from the rest? Which way are we headed in? Talking about the creation, distribution and consumption of entertainment, Abbas gets his points across with relatable examples.

1 Living in the era of choice: When Roshan Abbas was a kid, every Sunday around 40 of his neighbours would gather at his place with the permission of his mother to watch Chitrahar, a Bollywood song show on DD National. That was a time when not everyone had a TV. Four decades later, we live in a different era where we are all spoilt for choice. Some of us had seen the Oscars live at 6 am but for the ones who didn’t we had the choice on catching it the recorded version later. For the ones who had a paid subscription, they were not disturbed by irritating ads, but the rest had to bear with them, as not paying was a choice they had made.