WOMEN WHO CHAMPIONED CHANGE
Entrepreneur magazine|March 2023
Every year, the process of compiling the list of Shepreneurs: Women to Watch starts with an accounting of what's happened throughout the year: who is bringing change to multiple lives?
PUNITA SABHARWAL WITH PRIYA KAPOOR, S SHANTHI, PAROMITA GUPTA, KABIR SINGH BHANDARI, KAVYA PILLAI, SHRABONA GHOSH, SAPTAK BARDHAN & DEEPA VAIDYA
WOMEN WHO CHAMPIONED CHANGE

Which founders have taken their companies ahead-to great wealth, great acclaim, or all of the above? And which women have made the greatest strides in using their voice, their resources, or their public platform in creating lasting and meaningful change around the world? Often, the answers to these questions provide a clear path to determining the newcomers for the list. This makes the list exemplary each year. As we note every year, just missing out on a ranking for our Power list does not mean a woman is not powerful. There are so many women whose power is rising-and for an elite few, rising at a rate that could earn them a spot on the list as soon as next year. To that end, these are the women to watch for in 2023.

ACTOR & BEAUTY MOGUL KATRINA KAIF ON WHY SHE MEANS BUSINESS

As soon as the scheduled call over Zoom begins with Actress Katrina Kaif about her rise as a businesswoman in the last three years, we knew the person on the other end of the conversation knows what she was talking about. After all, she means business. Kaif was clear about what she was getting into. The model and actress who started her acting career 20 years back has come out from the mould of just being an actor. Instead, we see a staunch businesswoman who knows where she's heading. Over the years, India has seen various celebrity associations in the beauty domain coming up, but none to the rise of Kay Beauty. As a woman, if I have to choose any celebrity beauty product I'm hooked on over the years, I won't have an answer but Kaif's beauty brand has surely made headway across beauty shelves reaching our vanity online and offline. Here's the superstar on getting her makeup line right.

BY PUNITA SABHARWAL

Setting the new beauty standard

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