Down The Road
Forbes Africa|August - September 2023
The electric vehicle industry in South Africa refuses to be a laggard and moves ahead as top brands plan roll-out
Nafisa Akabor
Down The Road

South Africa’s ‘Auto Green Paper On The Advancement Of New Energy Vehicles (NEVs)’ was meant to be finalized in October 2021. Despite being more than halfway into 2023 with no updates from government and frustrations from the automotive sector, the industry seems to be moving ahead.

The body that represents the industry, the National Association of Automobile Manufacturers of South Africa (Naamsa), is holding events every quarter in 2023 to address concerns and offer solutions.

In a statement to FORBES AFRICA, Naamsa CEO Mikel Mabasa says the global transition towards NEVs is a critical step to secure the future of the automotive industry in South Africa, and our rapid adoption to newer technologies is critical for the domestic automotive industry’s long-term success and growth.

“The South African automotive industry cannot be running on one development technology track whilst the rest of the world is way ahead on the same track. If we want to remain globally competitive, we have no option but to play with the big global players who are leading the NEV charge,” says Mabasa.

Ravin Sanjith, Auto Sector Leader at Deloitte Africa, corroborates to FORBES AFRICA that the objectives outlined in the Auto Green Paper will, at best, be delayed or worse, never materialize. “The global market is not standing still, and laggards will be burdened with having to accept, rather than shape their future. We are currently in a ‘no-incentives’ situation for manufacturers and buyers. From a buyer perspective, the price of the electric vehicles (EV) is still extremely high in comparison to internal combustion engine (ICE) vehicles, and consumer affordability,” says Sanjith.

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