Pillars of Hospitality Industry
Hotel Business Review|July - August 2023
Marketing and sales are essential areas in the hospitality industry, which not only depends on room revenue but also on F&B and other areas. The sales and marketing team is responsible for maximizing the hotel's revenue. This department is tasked with earning revenue from various verticals like room occupancy, event spaces, leisure facilities, restaurants, etc. And it is definitely not a cake walk as there are various problems that it has to tackle like seasonality, competitors, et al. Ashok Malkani tries to fathom the department's problems and the strategies they adopt to tackle the issues as well as the latest trends in marketing in the industry.
Ashok Malkani
Pillars of Hospitality Industry

The beds are made in a spic and span manner, the pillows are neatly arranged, and the towels are placed systematically on the bathroom racks. The only thing missing is: The guests! This scenario is likely if your sales and marketing (SSM) team is slack and laidback or the marketing strategy is not correct.

Sales and marketing are important elements in the hospitality industry as they directly correlate to profitability of the property. The hotel's revenue can be maximized only if the strategies are correct. For achieving this you need to keep up with the latest hospitality marketing trends.

But how are sales and marketing strategies for hospitality industry different from any other business?

Suniil Bhatia, Director, Sales & Marketing, The Mirador Mumbai states, "The Basics are more or less the same with a focus on the Brand Identity and Emotion of the Hotel/Chain as the basis of the Marketing."

Sarath Sankar, Director of Sales and Marketing Angsana Oasis Spa & Resort, Bangalore is of a similar opinion. "However," he adds, "while the basic principles of marketing hold true across industries, the hospitality industry presents its own unique considerations. In addition to the traditional marketing mix of 'Product, Price, Place, and Promotion, the hotel industry adds three more "P's": People, Process Management, and Physical Evidence. When developing a marketing plan for a hotel, these factors must be carefully considered."

Bu hikaye Hotel Business Review dergisinin July - August 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Hotel Business Review dergisinin July - August 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

HOTEL BUSINESS REVIEW DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
"Leadership is not a License to do Less, it is a Responsibility to do More"
Hotel Business Review

"Leadership is not a License to do Less, it is a Responsibility to do More"

Amit Kumar Sharma is a seasoned hotelier with a career spanning 23 years. A graduate from IHM Lucknow, he began his career with Grand Hyatt, Delhi as a pre-opening team member from where he developed deep interest into the fast-paced career of Food & Beverage operations & management.

time-read
3 dak  |
July - August 2024
Fortunes Hotels Opens New Properties
Hotel Business Review

Fortunes Hotels Opens New Properties

The group announced the launch of Fortune Beach Resort ECR Chennai. Situated in the bustling, breezy East Coast Road (ECR), the upscale resort set against the serene backdrop of the majestic sea connects the cultural richness of Chennai with the picturesque landscapes of Puducherry, Mahabalipuram, and beyond.

time-read
2 dak  |
July - August 2024
Small Luxury Hotels Partner with The MRS Group Of Hotels
Hotel Business Review

Small Luxury Hotels Partner with The MRS Group Of Hotels

Small Luxury Hotels of the World (SLH) announced its expansion into the Indian subcontinent through a strategic partnership with The MRS Group of Hotels.

time-read
1 min  |
July - August 2024
IHE 2024
Hotel Business Review

IHE 2024

Concludes With Setting Higher Goals

time-read
2 dak  |
July - August 2024
Housekeeping in Hotel Public Spaces
Hotel Business Review

Housekeeping in Hotel Public Spaces

The work of the housekeeping department of any hotel or motel is the most unseen, but the most needed in many ways.

time-read
5 dak  |
July - August 2024
Redefining The Art Of Luxury Hospitality
Hotel Business Review

Redefining The Art Of Luxury Hospitality

Sheraton Grand Bengaluru Whitefield Hotel Convention Center

time-read
4 dak  |
July - August 2024
Training & Retaining Workforce for Hotel's Success
Hotel Business Review

Training & Retaining Workforce for Hotel's Success

Success of a hotel depends on the manpower. Staff, from the receptionist, who is the first step of the guest towards his hospitality during the stay, to the attendant who handles his luggage during his departure, help in the guest being attracted by the property and compelling him to stay at the same hotel on his future trips to the destination. The employees, it may be said, are the backbone or the mainstay for a hotel's success.

time-read
10+ dak  |
July - August 2024
Weddings: Increasing Hotel Revenue
Hotel Business Review

Weddings: Increasing Hotel Revenue

The trend of wedding ceremonies and receptions being conducted in hotels has been increasing over the years. The eat, drink and be married” now has a tag attached to it, which is in hotels”. The result is that not only destination weddings but wedding, in general, are contributing to the hotel’s revenue in a great measure. The saying Marriages are made in heaven” now has an attached segment But expenses are borne onearth”. Hotels and resorts have been proving an attractive venue as compared to the other sites, like halls, for people of all categories. Ashok Malkani takes a look at the facilities and other plus points offered by hotels.

time-read
10+ dak  |
July - August 2024
Heritage Hotels Heirlooms of Indian Tourism
Hotel Business Review

Heritage Hotels Heirlooms of Indian Tourism

A trip to the past in the modern world has a timeless appeal for travellers who are keen to immerse themselves in the cultural history of the destination by staying at a historic hotel itself.

time-read
10+ dak  |
July - August 2024
A Tranquil Paradise! Radisson Hotel Jass Khajuraho
Hotel Business Review

A Tranquil Paradise! Radisson Hotel Jass Khajuraho

Sprawling in six acres in the midst of the vast open countryside with gentle undulating landscape and clean, fresh unpolluted air, Radisson Hotel Jass Khajuraho is a perfect union of classic design with subtle elegance.

time-read
3 dak  |
March-April 2024