DeneGOLD- Free

REVVING UP

Hotelier India|July 2022
As the hotel business witnesses accelerated change, revenue managers are developing innovative strategies to optimize demand and improve room occupancy
REVVING UP

How has the revenue management role changed over a period of time, especially after the pandemic?

Aman Gupta (AG): Historically, the revenue management role was limited to demand management. However, during the pandemic, it evolved into demand generation. Revenue managers constantly need to look at new strategies to create demand during low-demand periods to ensure the topline revenues are optimized while also looking at the profitability aspect of the business.

Also, a lot of decision-making pre-pandemic was done based on historical data. However, the current decision-making is more about forward-looking data, which has made the role of revenue management more critical in guiding the commercial teams at hotels in the right direction

Chandran (C): Post pandemic, the function of revenue management has taken on a whole new dynamic model with its own set of challenges and opportunities.

The revenue managers are working in a newly developed complex business environment with a fundamental shift in the segments and the guest profiles coming to their property.

With seismic trends affecting the hospitality industry with lockdowns, re-openings, closings, and travel restrictions, revenue managers have taken up a leadership role in driving commercial strategy as it requires constant attention and frequent deployment of short-term strategies to capture the available demand and generate demand for the weeks ahead.

With the uncertainty and swift change in the demand, and a limited booking window, the frequency of daily rate changes is doubled, and the pickup is faster than ever before. Revenue Managers become the only ones to know when and how marketing campaigns should run and create offers for the customers value-based in the highly volatile market, which requires close attention.

Bu hikaye Hotelier India dergisinin July 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,500+ magazines and newspapers.

Bu hikaye Hotelier India dergisinin July 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,500+ magazines and newspapers.

HOTELIER INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Seasonal Disruption in Kashmir
Hotelier India

Seasonal Disruption in Kashmir

Vijeta Soni, Co-founder & CEO, Sciative Solutions, analyzes lost revenue potential and recovery trajectories for the hospitality and travel industry.

time-read
3 dak  |
May 2025
Nature as Healer
Hotelier India

Nature as Healer

Gavin de Souza, Managing Director - Writer Lifestyle Pvt Ltd, and CEO - Dharana at Shillim, on the regenerative vision behind his beautiful wellness property.

time-read
6 dak  |
May 2025
Avoid the Debt Trap
Hotelier India

Avoid the Debt Trap

Nandivardhan Jain, Founder & CEO, NOESIS, on smarter hotel financing in India.

time-read
3 dak  |
May 2025
The Rise of Edgy Desserts
Hotelier India

The Rise of Edgy Desserts

Sanket S, Co- Founder of Scandalous Foods, on how unconventional desserts are driving consumer curiosity...

time-read
3 dak  |
May 2025
The New Age of Hospitality
Hotelier India

The New Age of Hospitality

Deepak Anand, Co-Founder and CEO, Housr, a hospitality-led co-living start-up, on how co-living is merging community, convenience, and connection for professionals.

time-read
3 dak  |
May 2025
"We train students to think like operators, entrepreneurs, and decision-makers!"
Hotelier India

"We train students to think like operators, entrepreneurs, and decision-makers!"

Kunal Vasudeva, Co-Founder & Managing Director of the Indian School of Hospitality (ISH), on changing what it means to study hospitality in India...

time-read
3 dak  |
May 2025
The Quiet Strategist
Hotelier India

The Quiet Strategist

As Director of Operations for ibis and ibis Styles India, Tejus Jose plays a pivotal role in managing the ibis brand of hotels at Accor, a global hospitality major based out of France.

time-read
4 dak  |
May 2025
"Never lose sight of what makes hospitality so special: The power to touch lives, including your own!"
Hotelier India

"Never lose sight of what makes hospitality so special: The power to touch lives, including your own!"

In conversation with Pankaj Saxena, Area General Manager, West India, Radisson Hotel Group, South Asia, & General Manager, Radisson Blu Pune Kharadi.

time-read
6 dak  |
May 2025
The Hospitality Entrepreneur's Playbook
Hotelier India

The Hospitality Entrepreneur's Playbook

Harshal Dilwali, Director and CEO of Clarissa Resorts, on navigating challenges and opportunities in India's luxury hotel industry.

time-read
3 dak  |
May 2025
INVEST IN YOU!
Hotelier India

INVEST IN YOU!

We hear lines like, 'invest in yourself' or 'you are your biggest investment'; but what does it mean and how should one go about investing in oneself? Also, you have to stay relevant or you will be obsolete. Dominic CostaBir breaks it down for us...

time-read
3 dak  |
May 2025

Hizmetlerimizi sunmak ve geliştirmek için çerezler kullanıyoruz. Sitemizi kullanarak çerezlere izin vermiş olursun. Learn more