Preserving Classics, Redefining & Horizons

Leading the charge with vision and a lot of hustle, Avarna Jain, Vice Chairperson, Saregama India Ltd., is making sure the music never stops. In a chat with MARWAR India, she reveals how she pulls it all off.

- Sonakshi Kurbah

In the realm of Indian music and entertainment, few brands evoke as much nostalgia and reverence as Saregama India Ltd. Under the visionary leadership of Avarna Jain, the company has not only preserved its century-old legacy but also seamlessly transitioned into the digital age.

For Avarna, the guiding principles are clear. The RP-Sanjiv Goenka Group believes in creating legacies, and every decision she makes honours that. “Legacies are not created overnight,” she asserts. “Be the best in your space, be the most respected. The rest will follow.” This commitment to quality and values is what keeps her grounded, even as she navigates an industry that’s constantly evolving.

A legacy reimagined

Avarna’s entrepreneurial journey is a compelling tale of blending legacy with a forward-looking mindset. “My ideas are rooted in tradition but with a progressive approach,” she shares. “At Saregama, my focus has been on creating entertainment IPs that deliver maximum returns, resulting in shareholder value appreciation of over 10x in the last five years.”

Her “Carvaan approach”, a term she playfully uses to describe her vision, encapsulates the essence of Saregama: timeless legacy, repackaged for today. This philosophy has also shaped her leadership at RPSG Lifestyle Media, where she transforms legacy media brands to resonate with today’s dynamic audience, while making complete business sense.

The Carvaan story