Did you know that with over 1,500 stores, Domino's sells more pizza in India than anywhere else in the world, barring the US. The brand’s growth is just one example of how the demand for Quick Service Restaurants (QSR) is peaking in India. By 2025, the QSR market is pegged to reach Rs 827.63 billion because the model has shifted from an affordable format to comfort food. This transition in consumer perception has enhanced the addressable market in the industry.
DELICIOUS JOURNEY
Indian quick service restaurant industry revenue is estimated to grow by 20-25% in FY 2024 over FY 2023, driven by improving average daily sales (ADS) and store additions, reported ICRA.
“The market paradigm of sales has changed drastically for QSR brands. There is a huge scope of success for QSR brands in Tier II and Tier III cities as these are the emerging markets for fast food chains. As India’s largest home-grown burger chain, these cities are of utmost importance to us. They offer advantages like lower workforce acquisition expenses, cheaper raw materials, and affordable rental properties,” shared Kabir Jeet Singh, CEO and Co-founder, Burger Singh. The brand has spread across 50 cities in India.
Similarly, another homegrown QSR chain Biggies Burger that recently opened its 14th store in Bengaluru is expanding its presence deep into the city, bringing hyperlocal approach to its expansion plans. The QSR chain aims to have 350 stores across India by 2024. Biggies Burger currently has over 130 stores in the country.
Bu hikaye Retailer dergisinin May - July 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Retailer dergisinin May - July 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.
The AI-Powered Future
In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.
D2C's King: Vivek Biyani
How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.
Chef Adwait Anantwar's Flavor Magic at INJA
In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.
QC is the Secret to myTrident's 400% Growth!
With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!
SPEED MEETS STYLE
With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies
Indian Origin D2C Brands Make Mark in Global Markets
For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.
TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
How India's Pet Care Industry is Raising the Woof!
India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.
