Disrupting the automotive value chain

The Internet of Things, Car to Everything, Artificial Intelligence, and Augmented and Virtual Reality are shaping the automotive industry of the future

-  JOHN MARTIN

The auto industry is focused on driving innovations toward zero emissions. The rise of technologies, such as software-defined vehicles and architectures, Artificial Intelligence (Al), Augmented and Virtual Reality (AR/VR), cloud-connected mobility like the Internet of Things (IoT) and Car to Everything (C2X), green-alternative energy sources, and mobility infrastructure transformation are reshaping the future of the automotive industry.

Cyber Media Research (CMR) insight points to a gradual shift that is beginning to disrupt the whole automotive value chain through the improvisation of new technologies, cross-collaborations between tech companies of various verticals, and the rise of new mobility start-ups. It has also brought a new paradigm change at the demand level, where consumers, especially the early adopters, are now using these advanced technologies.

With mobility being redefined, there is a need to highlight five technology trends disrupting the automotive industry. These holistic trends are bound to interconnect and support each other to deliver the best of the automobile experience.

TREND #1

Autonomy: With a purposeful vision, Autonomous Driving (AD) technology has been prioritised for safer driving. AD features will help minimise human errors with vehicle advancements to drive assistance and autonomy.

This innovative technology has evolved in such a vast spectrum, giving breakthroughs to cross-industry leaders and optimising automotive techs. This change has penetrated great ideas to develop AD feasible in vehicles using UV sensors, Hi-def cams, radars, operating systems (OS), and System on Chips (SOCs) hardware.