FATHER'S DAY SPECIAL - THE TWEAKER SEX

FORGET A BOTTLE OF AFTERSHAVE FOR FATHER'S DAY - MANY MEN WOULD PREFER A JAB OF BOTOX, SAYS QUEEN OF HARLEY STREET LESLEY REYNOLDS

- LYNNE HYLAND

Not so long ago, it was pretty rare to see a man splashing out on a moisturiser let alone a manicure. These days, he will more than likely have his own stash of lotions and potions, and don’t be surprised if he’s booking in to have lipo on his love handles too. Welcome to the rise of the “tweaker” sex…

Latest figures from the British Association of Aesthetic Plastic Surgeons (BAAPS) show that around 10% of all cosmetic surgery procedures carried out in the UK today are now performed on men, a rise of 118% from 2021.

Some days at our clinic there are more men in our waiting room than women, and over the last year we’ve seen a surge in the number of men seeking tweakments such as wrinkle-smoothing jabs, thread lifts and body sculpting procedures. Around 35% of our clients are now male – a rise from 20% pre-lockdown – and demand is growing yearly.

Generally, our male clients range in age from early 20s to mid 60s, but we have also treated one 73-year-old man who wanted to have a face and necklift so he could “get back out there” after divorce.

It seems the average British guy has finally woken up to the fact that “letting himself go” is not an option and that the pressure to look your best doesn’t just apply to women. Many men are also encouraged by their partners to keep looking “fresh”. Couples will often book in together for a joint session of Botox or to plan treatment options.