FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'

Fifty Fifty's single 'Cupid' was a viral hit. The K-pop girl group is back with renewed vigor, releasing its new album, 'Love Tune.' The following interview covers details, insights, and anecdotes

- DEBASHREE DUTTA

I believe Fifty Fifty taps into the zeitgeist of contemporary youth culture and the charm of musical nostalgia, manifesting itself as a rising star in K-pop, or, should I say, in global pop music. Last year, the act was on a roll with the hit "Cupid" off its debut single album, The Beginning: Cupid, featuring a Korean, an instrumental, and an English "Twin" version of the song. A "sped-up" rendition of the latter quickly caught on, with "Cupid" landing Fifty Fifty on both the UK Singles Chart and the Billboard Hot 100.

The band, which had an initial lineup of four members until Saena, Aran, and Sio left in 2023, made a comeback this year releasing its second mini album, Love Tune, including Keena plus new members Chanelle, Yewon, Hana, and Athena. Hana says, "Love Tune combines the meaning of 'Love' from various love stories with "Tune, as in tuning into a radio channel. Just like the stories that play on different radio stations when you tune in, this album contains various love stories we encounter in everyday life. We would be grateful if you could listen closely to the messages of love that we express in our voices."