Aqueous Transmission
ELLE Singapore|December 2024
IN HONG KONG FOR CHANEL'S REPLICA CRUISE 2025 SHOW, PRESIDENT OF FASHION Bruno Pavlovsky SHARES THE HOUSE'S GRAND PLANS FOR CREATION AND TRANSMISSION.
CHARMAINE HO
Aqueous Transmission

We are an hour away from Chanel's restaging of its cruise 2025 show at Hong Kong Design Institute (HKDI), and the sprawling campus is already filled with tweed-attired guests who are taking in all the sights that Chanel has laid before them. As president of Chanel fashion, Bruno Pavlovsky, tells me in our Singapore-exclusive interview, it took "more or less a year" for the house to work on all the components needed for its orchestration.

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