Louis Vuitton's latest collaboration with multimedia artist Alex Israel is a vibrant exploration of Los Angeles through the lens of fragrance and sculpture. Since 2019, Israel has infused his artistic vision into the luxury brand's cologne collection, creating a unique amalgam of art, culture, and scent that reflects the essence of California.
The partnership has evolved into an ambitious project titled 'Ocean BLVD,' which invites audiences on a threedimensional journey through a boulevard that borrows from both real and imaginary dimensions of Los Angeles. The installation is a colourful homage to LA's architectural style and cultural vibrancy, echoing themes from Israel's previous work, 'Sunset Coast Drive.' Each cologne in this collection is represented as a building within a fantastical streetscape, showcasing contemporary Californian architecture that resonates with Israel's distinctive chromatic palette.
The centrepiece of this collaboration is a two-metrelong sculpture that required over 500 hours of meticulous craftsmanship by a team of 20 artisans. This intricate piece not only highlights Louis Vuitton's historical expertise in trunk making but also celebrates the luxurious materials synonymous with the brand, including Taurillon leather and natural beige leather. Each architectural element-from roofs to facades-has been hand-shaped and assembled, creating an immersive experience that bridges the worlds of fragrance and fine craftsmanship.
Bu hikaye Elle India dergisinin October 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Elle India dergisinin October 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
Unapologetically MOSTLY SANE
The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman
H&M GOES BRAT
Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui
