GRAZIA: How did Anayah's journey begin? What inspired your transition from investment banking to jewellery design?
NILOFAR JAQUES: My journey into the business world has always been driven by a deep passion for fashion and creativity. After completing a diploma in fashion design and manufacturing, I gained the skills and knowledge to pursue my dreams, but the true spark for Anayah was ignited when I designed my own engagement ring - discovering the joy and potential in creating unique, customised jewellery.
While continuing my work in banking, I started designing jewellery for friends and colleagues. I soon noticed a gap in the market - jewellery was either too costume or fine, with little in between. I wanted to create pieces that were close to fine jewellery, but at a much more affordable price. This led to the launch of Anayah, a high-quality, stylish jewellery brand that bridges the gap between costume and fine jewellery.
G: How does leading an all-women team influence the creative process at Anayah?
Bu hikaye Grazia India dergisinin October 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia India dergisinin October 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
A Postcard From Paris
Emily Cooper's fashion Olympics are just getting started and we have all the deets on it
A TIMELESS CRAFT
Nilofar Jaques blends tradition and modernity with Anayah Jewellery
THE NEW RAMENTICS
India's New Wave Of Ramen Chefs Are Creating Magic One Slurp At A Time
A SLICE OF PARADISE
Looking for a serene escape to find your inner peace? We have the perfect spot that will nourish you – mind, body, and soul -
SINGAPORE'S ULTIMATE URBAN SANCTUARY
Travel Blog First Light discovers the destination where The Lion City roars with luxury and comfort, offering an unparalleled adventure
A LUXURY HAVEN IN VIETNAM'S HEARTLAND
Looking for the ultimate retreat from the hustle and bustle of your everyday life? Here's a destination where opulence and tranquillity harmonise effortlessly
THE GRAZIA A/W 2024 TREND REPORT
As we move into a new season, suiting takes on a fresh approach, metallics still reign supreme and lady-like dressing makes an appearance. Novel styling suggestions, conversation starting prints, and statement silhouettes are all out to play. Here are the best trends to keep an eye out for
Through The Looking Glass
Created to magnify the beauty and poignancy of an era of great change and burgeoning luxury, Louis Vuitton reveals a high jewellery collection quite unlike any other
So Close Yet So Far
The heartbreaking Indian fourth place finishes at Paris 2024
THE FABULOUS LIFE OF DVF
The life and times of Diane von Furstenberg -fashion icon, designer and '70s pin-up - are the subject of a new documentary. Now 77, she recalls a life well-livedplus, the making of her famous wrap dress