Prada Goes For Potential

There are purist camps that alienate fashion at its noisiest, but the house of Prada is not one of them. For Spring/Summer 24, the house flips the notion of simplicity, proposing the potential that lies within excess.

- Vanessa Grace Ng

There is something to be said about the collective shortening of society's attention span. 10-second video loops are now the norm and, perhaps amply tactile, affluent for the gaze, with new details to discover and marvel at with each subsequent watch. All signs point to a level of future-looking dystopia where the art of simplicity holds no standing, and long-form is no longer appetising for the masses.