"It feels like the strongest brands are doing what they do and aren't taking too much notice of others in terms of colour, fabrication or silhouette."
Daniel Lee
Born and raised in Bradford, England, Daniel Lee's arrival at Burberry was a true homecoming. In reigniting the British heritage brand, the chief creative officer pays homage to the world he grew up in. "I'm inspired by our diverse style and culture, from ceremonial and royal dress to the strict codes of youth subcultures in nightclubs, football and galleries," explains Lee. "For me, it's important that Burberry is relatable and progressive, and that everyone can understand it."
His autumn/winter 2024 collection captures the sentiment best, narrating the characters of Burberry's past and present, and proposing an idea of Britishness more inspired than ever before.
Where do you draw inspiration for your collections? What specific themes or motifs do you find particularly compelling?
The collections are built around an idea of modern Britishness. London is one of the most diverse cities in the world—the wit and sense of humour unify everyone. We’ve used motifs that are familiar, and feel joyful and optimistic, which is important. So is functionality, which is a huge part of Burberry’s heritage. The trench is protective and made for performance in all weather conditions. We draw on other Burberry icons, too, like the Equestrian Knight Design—a house logo dating back to around 1901—throughout the collection and branding, which is now in the colour Knight Blue. And Burberry Check, of course, is part of the house’s heritage, but it’s also adaptable to the modern wearer; we’ve brightened the colours and warped the check prints.
What emerging trends in fashion do you find most exciting and how do you plan to incorporate them into future Burberry collections?
Bu hikaye Vogue Singapore dergisinin September 2024 Issue sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Vogue Singapore dergisinin September 2024 Issue sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Safe Space
For queer people in Singapore, community is hard-earned. Jesslyn Lye takes a tender look at how far we have come in terms of the spaces we have built and where we can go from here.
Gone Glow
To most, the crux of self-improvement lies in a drastic makeover montage, but is the desire to better oneself as innocuous as it appears? Vogue Singapore examines the growing phenomenon that is the glow down; a movement trumpeting the purposeful diminishing of conventional attractiveness.
Fashion's AIEVOLUTION
Vogue Singapore speaks to the founders of Maison Meta, the pioneering generative AI agency, about how this technology is pushing creative boundaries and what's next for fashion in the digital age.
A Tapestry Of Evolving Threads
From the utilitarian origins of tank tops to the eclectic styles of today, Singapore’s fashion scene has undergone a remarkable shift. At the heart of this evolution lies a thriving fashion community, where designers, artisans and creatives collaborate to blend local influences with contemporary styles.
VITAL VEGETATION
Green in every sense of the word. Follow Vogue Singapore's associate beauty editor to Bangkok to discover Aesop's Virere, a beguiling scent brimming with verve and vivacity.
ATASTE of HOME
Three of Singapore's newest modern Asian restaurants Hayop, Club Rangoon and Odem reveal what it means to explore heritage and connect a community through food.
Promised LAND
On a week-long immersion in Bhutan, the world's first carbon-negative country, a lifelong city-dweller catches a glimpse of a more enlightened way of life.
HEART EVANGELISTA
Donning some of the season's most glamorous looks and lensed by photographer Ilyes Griyeb, the multi-hyphenate, fashion darling and philanthropist speaks to Vogue Singapore about community, presence and what it truly means to have heart.
THE COMMUNITY LIBRARY
In an ambitious social experiment, a dreamlike new literary space is taking root in a heartland Singaporean neighbourhood.
Sporting GLORY
Patrice Leguéreau, the director of Chanel’ jewellery creation studio, lets Vogue Singapore in on the story behind the house’s athletic Haute Joaillerie Sport collection.
