It has been a few years since we last caught up with you (2021). In that time, it seems like Tissot has gone from strength to strength. How has the brand handled the continuing success of the PRX collection (one of which is the remarkable watch on the cover this issue)?
The continued success of the PRX Collection has been an incredibly rewarding journey for Tissot. From the moment we launched the PRX, we knew it would resonate with our audience. The demand has surpassed our expectations. Selling many more units than we initially forecasted is a testament to the strong connection our customers have with this iconic collection.
To build on this success, we've expanded the PRX line with new models and special editions that truly capture the spirit of the brand. One of the highlights this year is the PRX UFO Robot Grendizer, a collaboration that brings together the best of Swiss craftsmanship and 70s design with the beloved manga pop culture of the same era. This project is particularly special to me, as Grendizer was a favourite of mine growing up. Working with the legendary Go Nagai, the creator of Grendizer, has been an absolute honour.
This collaboration has not only added a new dimension to the PRX Collection but has also delighted both longtime fans and new customers alike.
The PRX continues to be a must-have timepiece, and we’re excited to keep surprising our audience with new and innovative offerings. The future of the PRX is bright, and we’re thrilled to be on this journey with our customers.
At the same time that Tissot has been raising its profile, you too have been growing with the brand. What are some of the things you have learned in this time?
Bu hikaye WOW Singapore dergisinin Issue 74 sayısından alınmıştır.
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Bu hikaye WOW Singapore dergisinin Issue 74 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Hand-Finished Ceramic
Once thought impossible, Blancpain demonstrates how to bring handcraftsmanship to ceramic cases and bracelets with the Fifty Fathoms Bathyscaphe Quantième Complet Phases de lune 5054
Quanta Of Time
Just as hours, minutes and seconds are quanta of time, so too are days, weeks, months and years. We finally explore the story of the perpetual calendar in particular, in a year that invites such ruminations
Twice Upon A Time
The world's greatest double tourbillon wristwatch, the Breguet Classique 5345 Quai de L'horloge is back, with new hand-finishing touches
Coming In Thin
Bvigari’s releases for 2024 continue to stun the watch world with its trail-blazing innovation and sublime artistry
Light The Night
Luminox celebrates 35 years of existence by drawing on its heritage in the realms of the air, land and sea
New Frontiers
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
Delighting To Surprise
Tissot CEO Sylvain Dolla weighs in on the novelties of 2024
Machine Learning
The mechanical calendar has been perfected over the last 100 years; it remains a challenge that invites multiple watchmaking and engineering approaches. We get into the nuts and bolts of how the perpetual calendar gets the job done
Expedition Hublot
A peek into the manufacture at Hublot reveals the amount of intricacies and technology behind the often quirky watches
STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance
