It has been a few years since we last caught up with you (2021). In that time, it seems like Tissot has gone from strength to strength. How has the brand handled the continuing success of the PRX collection (one of which is the remarkable watch on the cover this issue)?
The continued success of the PRX Collection has been an incredibly rewarding journey for Tissot. From the moment we launched the PRX, we knew it would resonate with our audience. The demand has surpassed our expectations. Selling many more units than we initially forecasted is a testament to the strong connection our customers have with this iconic collection.
To build on this success, we've expanded the PRX line with new models and special editions that truly capture the spirit of the brand. One of the highlights this year is the PRX UFO Robot Grendizer, a collaboration that brings together the best of Swiss craftsmanship and 70s design with the beloved manga pop culture of the same era. This project is particularly special to me, as Grendizer was a favourite of mine growing up. Working with the legendary Go Nagai, the creator of Grendizer, has been an absolute honour.
This collaboration has not only added a new dimension to the PRX Collection but has also delighted both longtime fans and new customers alike.
The PRX continues to be a must-have timepiece, and we’re excited to keep surprising our audience with new and innovative offerings. The future of the PRX is bright, and we’re thrilled to be on this journey with our customers.
At the same time that Tissot has been raising its profile, you too have been growing with the brand. What are some of the things you have learned in this time?
Bu hikaye WOW Singapore dergisinin Issue 74 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye WOW Singapore dergisinin Issue 74 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
BUOYANT HEAVYWEIGHTS
The ubiquitous use of titanium and carbon fibre does not satisfy a growing number of watch lovers; the indisputable rise of quiet design vexes them. The recent release of hefty and heavy timepieces, especially in the dive watch segment, proves that some just like it big
YEN FOR PRECISION
While we typically think of watchmaking as a Swiss matter, this ignores the powerful contributions of Japanese industry and know-how. We begin this deep dive with a look at the biggest names in the game
LEGENDARY DEPTHS
From pioneering chronographs to revolutionizing dive watches, Longines has always been at the forefront of horological advancements. Explore how the Swiss brand's journey through water-resistance shaped the future of dive watches-and made a splash in the process
LEAPING AHEAD
IWC updates the perpetual calendars in its Portugieser range with four new models
HOLDING THE HIGH GROUND
Chanel's 2024 collection represents a rare moment where haute couture and haute horlogerie coexist perfectly
SARTORIAL TIMING
Parmigiani Fleurier encourages us to take a second, and perhaps third, look at the new Toric collection of watches
LEFT HAND DRIVE
The DOXA SUB 300T Aristera is a tribute to the brand's heritage in dive watches, combining the original design with a left-handed twist for 2024, offering the standout features that made DOXA renowned while breaking new ground in functionality
LIVING HISTORY
A. Lange & Söhne has spent the better part of this year celebrating the 25th anniversary of the seminal Datograph. With the Datograph Handwerkskunst, the watch is elevated to the highest level
THE PURSUIT OF PERFECTION
Since its inception, Rolex has never wavered in its pledge to create the world's finest watches for anyone, anywhere
SWEET SPOT
The Longines Legend Diver is just the right amount of watch for a contemporary sports model that could also pull dress watch duties
