MORE THAN JUST IMMORAL

Questionable social media behaviour by employees also has a commercial, legal, and reputational impact

- JENNIFER BARKHUIZEN

MORE PEOPLE seem to be posting before they think, thereby causing untold reputational and economic harm for themselves and their employers. This is why there is growing demand for screening online behaviour that may fall foul of the hate crimes laws, or which displays traits that do not fit in with a company's values.

A recent study by one of MIE's partner companies analysed social media risk score data from 9 708 data subjects within the mining industry to highlight the impact of online behaviour on the workplace. The data highlighted the prevalence of information leaks and other dangerous online behaviour.

Out of 2 500 mine staff analysed, it was found that 91.53% have an active social media presence-and as many as 23.11% were found to have disclosed or leaked sensitive mine site information. This included confidential operating procedures, and even information relating to mine security and metadata with co-ordinates to locations.

Further uncovered were posts defaming the employers, and-even more disturbing-instances of sexual imagery and xenophobic content.

Another survey that was conducted in the e-hailing industry was equally concerning. It showed that drivers with a social and digital media risk score of 27.5% and greater complete fewer trips compared to those who demonstrate a lower risk score.