BREAKING NEW GROUND

Drive into an electrifying, sustainable future in the Mercedes-Benz Concept CLA Class

- KC YAP

UNVEILED AT IAA MOBILITY 2023 in Munich, Germany, the Mercedes-Benz Concept CLA Class offers a close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand. At the cusp of a new electric and digital age, this represents the company’s vision to elevate this important vehicle class, based on the long-term portfolio strategy. Designed on the forthcoming Mercedes-Benz Modular Architecture (MMA) platform, the exterior aesthetics of the Concept CLA Class stand for iconic design and dynamic performance. Meanwhile, its interior focuses on the customer experience with exceptional comfort and convenience for an electric and digital future.

“The Concept CLA Class is the forerunner for an entirely new all-electric segment of entry-level vehicles at Mercedes-Benz. The range will comprise a total of four new models – a four-door coupé, a shooting brake and two stunning SUVs – each with significantly elevated product substance,” said Ola Källenius, chairman of the board of management of Mercedes-Benz Group AG.

“They also seek a sustainable choice that is a cut above the rest. This hypermiler is the one-litre car of the electric age, with a range of more than 750 kilometres (466 miles) in the WLTP1 and energy consumption of just 12 kWh/100 km. Based on the MMA platform, it provides an insight into the first complete family of Mercedes-Benz electric cars developed from scratch to put our Ambition 2039 on the road, whereby we aim to achieve net carbon neutrality along the entire value chain in our fleet of new vehicles in 2039.”