![Go fuel throttle Go fuel throttle](https://cdn.magzter.com/1390214025/1684547074/articles/zqt1007VJ1684573894237/GO-FUEL-THROTTLE.jpg)
The ground is wet. Dark slush makes the route more slippery than ice. Misshapen rocks and boulders seem to be the only protection from fierce curves and deadly troughs. Just then, a vehicle emerges around a hairpin bend, its massive tyres making short work of the path. Despite the odds, a pair of helmeted drivers confidently make their way through this dangerous, undrivable route.
This isn't a film set. Those aren't CGI obstacles. When off-roaders participate in a monsoon-themed challenge, driving a 4x4 vehicle or a motorcycle on unpaved surfaces and rough terrain, it's the kind of adrenaline rush that movies just can't offer.
Indians are developing a taste for it. Trade analyst Research and Markets estimates that India's ATV and UTV market is expected to grow 6.8% of its current size to become a $536 million business over the next five years. The sport is no longer a closed rich boys' club. It's now a playground for anyone willing to get down, dirty and dangerous in the name of fun.
"Off-roading is basically trekking with your vehicles," says Chennai-based Arkaprava Datta, co-founder of off-roading group Terra Tigers and organiser of India's oldest off-roading competition, the 17-year-old Palar Challenge. "It's a mix of adventure and motorsports," he adds.
Bu hikaye Brunch dergisinin May 20, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Brunch dergisinin May 20, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![Give the bad guys a break Give the bad guys a break](https://reseuro.magzter.com/100x125/articles/5420/1995553/cvEVPjX201739767102963/GIVE-THE-BAD-GUYS-A-BREAK.jpg)
Give the bad guys a break
Some were third wheeling. Some were just doing their job. Hit replay.
![Waving the matic wand Waving the matic wand](https://reseuro.magzter.com/100x125/articles/5420/1995553/xhtJOqsbS1739767006621/WAVING-THE-MATIC-WAND.jpg)
Waving the matic wand
Mercedes knows how to make a customer happy, both in the driver's seat and at the back. The new E 450 is all class, all power, all business-for an all-consuming price
![Give milk a kiss and a curdle Give milk a kiss and a curdle](https://reseuro.magzter.com/100x125/articles/5420/1995553/pTS0Q6eRg1739766659862/GIVE-MILK-A-KISS-AND-A-CURDLE.jpg)
Give milk a kiss and a curdle
The world is now realising what India has long known: Milk is healthy, boiling kills germs, cheese is safe. Forget fanatics and fads. Just listen to your body and palate
![Turn on the switch Turn on the switch](https://reseuro.magzter.com/100x125/articles/5420/1995553/fLgFO7n051739765616440/TURN-ON-THE-SWITCH.jpg)
Turn on the switch
Make space on your beauty counter! Here's our expert-approved list of the best makeup, skincare and haircare dupes in the business
![No roses, just romance No roses, just romance](https://reseuro.magzter.com/100x125/articles/5420/1995553/LYczLJ8t41739766876520/NO-ROSES-JUST-ROMANCE.jpg)
No roses, just romance
Had enough of Valentine's Day cliches? How about honouring real love, every day, with a million little gestures that matter?
![Keeping the romance alive Keeping the romance alive](https://reseuro.magzter.com/100x125/articles/5420/1995553/PWw4dO8uD1739765362966/KEEPING-THE-ROMANCE-ALIVE.jpg)
Keeping the romance alive
No heart feelings. David Nicholls says that all love stories are actually about loneliness. One Day gave us hope. His new novel, You Are Here, gives us more
![Wait. Have we met before? Wait. Have we met before?](https://reseuro.magzter.com/100x125/articles/5420/1995553/jH4FApujA1739765043173/WAIT-HAVE-WE-MET-BEFORE.jpg)
Wait. Have we met before?
When OG holiday hotspots get too crowded, switch to a destination dupe. These places offer a similar vibe, and are often cheaper too
![Happily never after Happily never after](https://reseuro.magzter.com/100x125/articles/5420/1987942/_wJS69rvg1739127431956/HAPPILY-NEVER-AFTER.jpg)
Happily never after
Viewers were basically robbed when these fan-fav characters didn't end up together. These 10 almost pairings hurt the most
![No love in this triangle No love in this triangle](https://reseuro.magzter.com/100x125/articles/5420/1987942/SCEla_vI01739125512160/NO-LOVE-IN-THIS-TRIANGLE.jpg)
No love in this triangle
Work, socialise, sleep. It's getting impossible to even do the three basics. Why is the bare minimum so out of reach these days?
![Catching up with Kochi Catching up with Kochi](https://reseuro.magzter.com/100x125/articles/5420/1987942/BPf-Rn4jj1739127007271/CATCHING-UP-WITH-KOCHI.jpg)
Catching up with Kochi
The city is Christian and Hindu, laidback and booming, traditional and global. That mix reflects both in its old flavours and new food businesses too