Circular fashion is slowly transforming the way we think about clothing in India.
Inside India's $50 billion fashion industry, circular fashion is weaving its way into the nation's sartorial consciousness. This movement, rooted in sustainability, is not just a trend but a homecoming return to India's rich heritage of textile recycling and craft-based traditions.
As the global fashion industry grapples with its environmental footprint-contributing a staggering 10 percent of global carbon emissions-India finds itself at a pivotal crossroads. The country's advantage lies in its deep-seated traditions of handloom weaving and handicrafts, forming the second-largest employment sector after agriculture.
From the narrow gullies of Delhi's fashion districts to the high-tech warehouses of Bangalore, a new generation of designers and entrepreneurs is proving that what's old can indeed be made new againand spectacularly so. With startups like Trustrace, R Elan, and Warp 'n Weft, designers are embracing sustainable practices, from recycling old clothes to reducing textile waste.
In the land of vibrant textiles and heritage craftsmanship, circular fashion feels like a homecoming rather than a revolution. These brands are not just making clothes-they are weaving a future where fashion respects both people and the planet, one stitch at a time.
THE PIONEERS: WEAVING SUSTAINABILITY INTO STYLE
At the forefront of this metamorphosis stands Doodlage, a beacon of upcycled chic that transforms factory waste into wearable art. Founded by Kriti Tula, Doodlage creates clothing from fabric scraps, transforming what would be waste into beautifully designed pieces.
Bu hikaye GlobalSpa dergisinin Sustainability Special sayısından alınmıştır.
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Bu hikaye GlobalSpa dergisinin Sustainability Special sayısından alınmıştır.
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