Scent-sational Luxury

A trip to Cognac, France, brings Naseem Randhawa to discover how Remy Cointreau writes a new page in its history with the creation of a luxurious perfume house: Maison Psyche.

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Luxury fragrance and spirits have come together in a magical union that is Maison Psyché. Rémy Cointreau, the renowned spirits company, has taken a bold step in creating a luxurious perfume house that redefines the art of perfumery.

The origin of Maison Psyché began when Eric Vallat, the CEO of Remy Cointreau, had a hunch to enhance the aroma and refinement of a perfume by allowing it to mature in an oak barrel. With Baptiste Loiseau, Cellar Master at Maison Rémy Martin the revered keeper of the legend, and Sophie Labbé's (Principal Perfumer at Firmenich) extensive portfolio of 120 fragrances, the first collection of Maison Psyché is the product of experimentation of two creative geniuses who developed an amazing discovery during the pandemic. A project that had been kept secret even from their colleagues until the birth of a remarkable end-product that was finally ready to take on the world of luxury fragrances.

As a seasoned expert in the cosmetic and fragrance industry, Francesco Riosa was brought on as the CEO at Maison Psyché. Prior to this, he held positions at the L'Oréal luxury division in Paris, working with the Giorgio Armani perfume team, as well as at Christian Dior and Prada for their perfumes.