Greg Lambrecht has always had an innate desire to solve problems. He was a medical engineer at US pharmaceutical giant Pfizer when he discovered that the secret to innovation was understanding an unmet need. “It’s the unique perspective on the problem that leads to the innovation; not some new technology,” says the founder and inventor of Coravin.
His frustration from wanting just a glass of wine, but not being able to finish the bottle on his own, led Lambrecht to create the first prototype of the wine preservation system. “In January 1999, my wife was pregnant with our second son and in the ninth month, everybody needs a glass of wine,” quips Lambrecht. “I had to figure out a way that I could drink any amount of wine, any bottle I own, in any quantity I want, whenever I want, and not have to think about when I’m going back to it again.”
Bu hikaye Tatler Singapore dergisinin August 2023 sayısından alınmıştır.
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Bu hikaye Tatler Singapore dergisinin August 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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