Love Story

Set in Paris, Graff's new bridal campaign marries the timelessness of love and diamonds

- Annabel Tan

Most people will agree that there is no place more romantic than Paris. With its picturesque streets and dreamy ambience, the French capital is famously known as the City of Love, and many books, films and shows have perpetuated this association over the years. Paris is also known for its timeless elegance and sophistication, qualities that are aligned with Graff and its spectacular creations.

It is no wonder then that the British jeweller chose Paris as the backdrop for its latest bridal campaign, which showcases an extraordinary love story in a series of captivating visuals that mirror the depth, intensity and uniqueness of the brand’s iconic diamonds. Featuring an exquisite selection of engagement rings, wedding bands and bridal jewellery, the campaign pays homage to the sacred bond of marriage and the jewellery that symbolises the passion and devotion that defines true love.

While the jewellery is still the main focus of the visuals, hints of the iconic city and its recognisable landmarks create an immediate emotional connection between the viewer and the love story being told. The campaign taps into the universal desire for a passionate, all consuming love that sweeps one off their feet, making the jewellery featured all the more relatable and desirable.