Breaking into any tight-knit, expertise-driven industry is not easy. However, global wine rating app Vivino managed to do so by embracing an outsider’s perspective.
Founded by Danish entrepreneur Heini Zachariassen in 2010, Vivino helps users choose quality wines based on crowdsourced ratings worldwide. Today, Vivino, which is also an online wine marketplace, boasts over 14 million monthly active users globally.
“We are outsiders who came in and said we want wine to be for the people,” he says.
Fresh off selling his cybersecurity company BullGuard in 2008, Zachariassen found a new problem to solve when he walked into a supermarket. “I saw this wall of wine — how do I find the right one? That’s why we built the app,” he explains.
Vivino’s success hinges on a deep understanding of casual drinkers and helps them choose quality wines based on user-generated ratings.
Zachariassen shared this insight when he was in Singapore for the opening of the world’s first Vivino retail store in September.
SCAN AND BUY
Bu hikaye The PEAK Singapore dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The PEAK Singapore dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
