A PURE BREED OF A NEW BREED

INSPIRED BY THE FERRARI FF AND GTC 4 LUSSO, THE NEW PERSANGUE PUSHES THE ENVELOPE ONCE MORE

- Pawan Dhingara

I still can’t help but call it an SUV, no matter how it makes the facial muscles of all those wearing red Ferrari jackets tighten and tense. Station wagon? Shooting Brake? Crossover? None of those really provide an adequate description of its perceived exoticness, but this is just Ferrari’s way of saying that this is not a competitor to the Aston Martin DBX or Lamborghini Urus. As we know, trying to differentiate one’s product in consumers’ minds is half the battle, and Ferrari are masters of making you drink their expensive marketing cool-aid. 

What the Persangue does have going for it in the exclusivity department is its architecture. The fact that its platform has never been used before on any other prancing horse is rare nowadays when even the most prim and proud companies are finding ways of repurposing componentry.