Changing Hiring Landscape
Outlook|July 11, 2023
The employee-employer interface is no longer to walk-in restricted interviews and placement cells
Swati Shikha
Changing Hiring Landscape

TOWARDS the end of 2016, 21-year-old Kallol Mukherjee quit his engineering job to pursue his dream of telling stories. Mukherjee, now 27, started writing Hindi stories for a social media page which soon garnered a large audience. He then enrolled in a university in Rohtak to study filmmaking.

After working independently on a number of non-commercial Indie projects, he was hired by Mumbai-based Juggernaut Production- a content creation hub-in the role of Associate Director last year for a web series, which was co-produced by Applause Entertainment-a leading Content & IP Creation Studio with a focus on premium drama series, films, documentaries and animation content. In his brief stint within and outside the organisation, he has worked alongside the best in the industry.

Niranjana H, senior creative director for Juggernaut, is of the opinion that a candidate's experience is the biggest knowledge and is pivotal in their hiring or retention. Niranjana, who has been in the industry for over a decade now, shares that she personally feels that while the media industry is much more flexible in hiring people irrespective of their educational background, prioritising skill sets and the candidate's body of work, other industries continue to follow a black and white approach in terms of hiring on the basis of educational qualification.

Widening Horizon of Recruitment

The rise of social media, placement agencies, and referential hiring have widened the horizons for recruitment and hiring of candidates. The employee-employer interface is no longer restricted to walk-in interviews and placement cells as platforms like LinkedIn, Shine, Naukri.com, and many others have shaped both, the employer, and the employees' approach at work.

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