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The staggering economic impact of Taylor Swift's Eras Tour
Time
|September 25, 2023
YOU DON'T HAVE TO BE A SWIFTIE TO have been touched by Taylor Swift's Eras Tour, which kicked off in March and ended its first U.S. leg on Aug. 9.
The tour, which pays homage to every era of the artist's 17-year career, is set to become the biggest of all time a third of the way through its run: analysts estimate ticket sales will hit $1 billion in March, surpassing the current record-holder, Elton John's farewell tour, on its way to a projected gross of $2.2 billion in North American ticket sales alone.
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