Queen Victoria, the first ruler of India after the British Crown took over following the Mutiny of 1857, was an admirer of this terry towel brand in the 1850s. The brand gained global fame when the first British supermodel, Barbara Goalen, endorsed it in 1952. Later, it solidified its leadership in the premium towel market as the official towel supplier for Wimbledon starting in the 1980s.
Now, nearly 175 years after its inception, one of the oldest towel brands in the world, Christy, renowned for its royal heritage, is set to enter the Indian market in 2025. In what can be described as poetic justice, it is an Indian giant, Welspun Living (formerly Welspun India), that is bringing this slice of colonial legacy to India through a direct-to-consumer (D2C) model.
This launch comes nearly two decades after Welspun acquired CHT Holdings, Christy's parent company, in 2006. The move follows Christy's entry into the US market in early 2024.
Bu hikaye Business Standard dergisinin November 28, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin November 28, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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