TWITTER YE NOT
Daily Record|July 17, 2023
Scots Government cuts ad spend on platform
CHRIS McCALL
TWITTER YE NOT

THE Scottish Government has slashed its advertising on Twitter following the takeover of the social media giant by Elon Musk.

A total of £377,704 was spent on Twitter ads last year compared to just £9621 so far this year.

The cut is even more stark compared to other platforms, with £101,494 spent on YouTube and £349,548 on Meta, which owns Facebook and Instagram.

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Bu hikaye Daily Record dergisinin July 17, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.