Creative professionals bullish on OpenAI Sora amid IP woes

Sora is not the absolute first of its kind, and faces competition from the likes of Runway, and Synthesia

- Shouvik Das & Priyamvada C

Investors, gaming firms and filmmakers remain largely bullish on the prospect of OpenAI’s Sora, a text-to-video generative artificial intelligence model and tool. However, nearly a week since its introduction, legal experts believe commercial firms will remain wary of using AI video generator tools in official marketing campaigns in fear of infringing on copyrights and intellectual property protections.

On 15 February, OpenAI introduced Sora as an AI model that can "understand and simulate the physical world in motion, with the goal of training models that help people solve problems that require real-world interaction." 

Videos showcased looked akin to professional video productions-a creative field that employed over 2 million people and generated over $1.3 billion in ticketing revenue in India last year.