India Gate sets eyes beyond basmati, to foray into mixed spices, rice bran oil

KRBL Ltd, a publicly listed company which is popular for its 'India Gate' basmati rice, is foraying into mixed spices and rice bran edible oil segments.

- 

India Gate brand has already forayed into other premium non-basmati rice categories that typically sell at a premium.

Their mixed biriyani masala is already on e-commerce platforms for about a year now and it is planning to launch it in brick-and-mortar general stores next financial year.

"It is already on e-commerce platforms for a year now. Now we are planning to launch it in brick-and-mortar general stores. Looking at the success of biriyani masala, we are actually creating a range of masalas, for premium market. We will launch it in the first quarter of next financial year. We will be in the spice mix category, because consumer convenience is a factor," one of the top management officials told reporters at their Dhuri rice milling facility.