1 Can the caffeine
Cutting back on the flat whites might be a perennial new year's resolution, but many of us are sidestepping caffeinated drinks entirely in favour of functional coffee such as Dirtea, right, which contains Lion's Mane mushrooms, B6, B12 and pantothenic acid to optimise performance without feeling jittery. The market is expected to grow by 5.9 per cent over the next two years.
2 Preventative tests could become mainstream
Tests to determine where you are in terms of health started springing up everywhere last year. Celebrities in the US from Kate Hudson to Riley Keough waxed lyrical about their Prenuvo scans, which tests for 500 medical issues and promises to "catch conditions before they become crises". In the UK, Neko Health's £300 comprehensive test to check everything from blood pressure to moles to blood vessels has gone down so well it is opening a second branch in 2025, and more specific tests, such as the FibroScan at The Liver Clinic in John Bell & Croydon for £249, or overviews such as Nuffield Health's 360 Health Assessment for £819, are becoming increasingly popular.
3 Skincare gets sensory
The most hashtagged health trend on TikTok is self-care - and brands have long cottoned on to the notion of making it a pleasure to look after the body. Mintel predicts that this year, beauty will "emphasise comfort and wellbeing... focusing on sensorial experiences that soothe and nourish". This will likely be the case across the board in beauty, but expect to see it especially prevalent in skincare, where more buttery, cosseting textures like that of the newly launched Soapsmith Body Butter Melts, above, (£17, heals.com) will abound.
4 Al fitness aids gain popularity
Bu hikaye The London Standard dergisinin January 09, 2025 sayısından alınmıştır.
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Bu hikaye The London Standard dergisinin January 09, 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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