Warabimochi gives snack lovers much to chew on
The Straits Times|December 29, 2024
Singapore was mad for mochi in 2024, the craze sparked by the arrival in February of popular Japanese brand Warabimochi Kamakura.
Tan Hsueh Yun
Warabimochi gives snack lovers much to chew on

Long queues ensued at its first shop at One Holland Village. The brand started opening more stores: at Takashimaya Shopping Centre and Taste Orchard, both in Orchard Road; Jem mall in Jurong; and Waterway Point in Punggol.

People found the common Japanese summer snack – made with bracken starch, cut into squares and coated with kinako (roasted soya bean powder) or matcha – irresistible. They slurped up the brand's drinks, with little blobs of wobbly mochi in them.

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