ALL IN A DAY'S WORK
Golf Monthly|July 2023
Professional golfers Hannah Gregg and Fredrik Lindblom tell us about the successful social media careers they've carved out together
MIKE HARRIS
ALL IN A DAY'S WORK

Imagine being a tour pro. That would be a good life, right? Many of us have that dream. It’s not an easy job, though – all that travel, staying in budget hotels to keep costs down, grinding away on the range from dawn till dusk to fix a swing problem and the disappointment of missed cuts.

How about the life of a golf content creator on YouTube and Instagram? Looks cool, right? Golf 24/7, 365, stunning courses and sponsorship opportunities – but what about all the abuse you get from trolls, which can be especially nasty towards women?

There are, believe it or not, people out there who do both. So, as well as travelling the globe and putting in the hard yards off the course, these guys and girls are busy looking after a YouTube channel and engaging with hundreds of thousands of followers across a number of different social media platforms. It is, as we are shortly to discover, extremely hard work.

Meet pro golfers-cum- coaches/social media stars, Hannah Gregg and Fredrik Lindblom. I sat down with the couple (an actual couple, too) at Black Bear Golf Club, just outside Orlando, Florida, to talk all things golf and content creation. Their passion for the game is obvious, as is their skill in attracting new faces to the sport...

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