RUGBY RANT
Rugby World|November 2024
Editor Joe Robinson on why rugby needs to take kit launches more seriously
Joe Robinson
RUGBY RANT

SUNDERLAND, THE Championship football side, launched their new kit with Danish brand Hummel earlier this summer. To do so, they released a video on social media of young Sunderland fans eating chips by the city's docks while an older fan reminisced about the 1990s, when Hummel previously made the Wearside club's shirts.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.