Assistance A NEW PRODUCTIVITY ERA BEGINS FOR THE ENTIRE APPLE ECOSYSTEM

As Apple continues to lead in hardware-software integration, the debut of Apple Intelligence reinforces its commitment to offering an AI experience unique to its ecosystem, one that aligns with the company’s ethos of privacy and ease of use.

THE POWER OF APPLE SILICON

Apple Intelligence brings many powerful tools, from advanced writing aids and notification summaries to a more interactive Siri and a newly intelligent Photos app. Tim Cook, Apple’s CEO, describes Apple Intelligence as “generative AI in a way that only Apple can deliver.” At its core, Apple Intelligence utilizes the power of Apple silicon, with ondevice processing for faster, more secure AI capabilities. In cases where cloud resources are necessary, Apple has introduced Private Cloud Compute, an industry-first innovation that combines on-device processing with cloudbased operations while ensuring data remains private and secure. Users can perform complex tasks without compromising their personal information through this blend of edge and cloud computing. Apple Intelligence leverages advanced natural language processing and image recognition, creating a seamless, user-centric experience across apps and tools. Whether refining writing, summarizing messages, or removing distractions from images, Apple Intelligence embodies the AIfocused future of Apple’s ecosystem.

One of the most groundbreaking aspects of Apple Intelligence is its integrated Writing Tools. Deeply woven into iOS, iPadOS, and macOS, these tools enhance their writing by offering options to rewrite, proofread, and summarise text in apps like Mail, Messages, Notes, Pages, and even third-party applications. Users can adjust the tone and style of their writing, choosing from options like professional, concise, or friendly and proofread, which checks for grammar and sentence structure and offers explanations for suggested edits. With Summarisation, users can select a block of text and summarise it into key points, a digestible paragraph, a table, or a list, making it easier to process and share complex information.