TTJ recently spoke to Florian Sengstschmid, CEO, Azerbaijan Tourism Board.
India is a very important market for Azerbaijan, reiterates Florian. “In our past six years of actively pursuing the Indian market, we have seen it rise to the position of the fourth largest source
market of visitors to Azerbaijan. In 2023 alone, 1,20,000 Indians visited Azerbaijan, which was a 100 per cent growth on our arrivals from India in 2022. In January 2024, we have already received 10,000 visitors from India, which is a 140 per cent growth over 2022 January arrivals, and if this trend continues, we can see a doubling of numbers with hopefully 2,50,000 arrivals from India in 2024.
He further adds, “The performance from the India market is commendable because the other top three markets are our neighbouring countries, namely Russia, Turkey, and Iran." Azerbaijan offers 11 direct flights a week to Baku from India. The issuance of a visa is hassle-free, and an e-visa can be applied for and obtained online for a fee of US$25 and is processed within three hours.
The Market Mix
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