PLAYING YOUR CARDS RIGHT
Fairlady|July/August 2024
Here's how to get the most out of loyalty cards.
SYLVIA WALKER
PLAYING YOUR CARDS RIGHT

South Africans have more than 100 loyalty programmes to choose from, and 76% of us use at least one. We prefer cashback rewards.

‘Wealthier consumers belong to 9.4 programmes on average,’ says Amanda Cromhout, the founder and CEO of Truth. ‘And they’re using loyalty programmes where it counts: to save money on day-to-day living expenses like fuel and groceries.’

As consumers, we’ve come to expect to be rewarded when we shell out our hard-earned cash. Technology makes it easier to earn and spend loyalty rewards, and companies are able to track how you spend money, giving you personalised experiences that they reward accordingly. This influences where we shop.

The numbers tell the story. Clicks ClubCard members spend an average of 85% more than non-members, according to Dr Melanie van Rooy, head of Clicks Marketing. More than 80% of sales are contributed by ClubCard members. ‘ClubCard is also one of the most generous loyaltyprogrammes,’ she says. ‘In the past year alone, it put more than R713 million in cashback rewards into the pockets of consumers.’

Zamabomvu Ngubane, the head of FNB eBucks Rewards, agrees: ‘Air tickets that were fully paid in eBucks grew by 23% per year, and Slow Lounge visits have increased by 16% per year over the past few years.’

SAVINGS ON GROCERIES

Checkers and Shoprite Xtra Savings, Pick n Pay Smart Shopper and Woolworths WRewards are the most popular grocery loyalty programmes, with SPAR Rewards following closely behind, according to the Truth and BrandMapp 2023/4 Loyalty Whitepaper. These programmes are all free and provide discounts or cashback points that can be redeemed with the retailer or its partners in the loyalty scheme.

Xtra Savings and WRewards provide members with instant discounts in-store and online. WRewards also offers additional discounts if shoppers pay with a Woolworths credit or store card, as well as ad-hoc vouchers and a weekly prize of R50000.

Bu hikaye Fairlady dergisinin July/August 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Fairlady dergisinin July/August 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FAIRLADY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
'DESIRE IS NOT WHAT MATTERS'
Fairlady

'DESIRE IS NOT WHAT MATTERS'

Emily Nagoski wrote the book on women and desire - literally. And then her own sex life dried up. Here's what a prolonged sex drought (and a load of research) taught her about maintaining intimacy in a long-term relationship.

time-read
9 dak  |
July/August 2024
'We have to tell HARD STORIES'
Fairlady

'We have to tell HARD STORIES'

Theatre director and playwright Yaël Farber is spending time in South Africa after her critically acclaimed run of King Lear at the Almeida Theatre in London. We chatted to her about the importance of the pursuit of truth.

time-read
6 dak  |
July/August 2024
THE WHY, THE WHICH & the wardrobe
Fairlady

THE WHY, THE WHICH & the wardrobe

We really got into it this month! Read on for more on the allure of a loosey-goosey jumpsuit, vintage-hunting and jingle-jangling jewellery, the best places to find quality African design and short-girl styling tips.

time-read
10+ dak  |
July/August 2024
LIFT your GAME
Fairlady

LIFT your GAME

Thought weightlifting was just for bodybuilders and powerlifters? Not so. In fact, 'lifting heavy shit' may be the secret to longevity, hormone regulation and mood for women through perimenopause and beyond.

time-read
8 dak  |
July/August 2024
TREATMENT PLAN ON YOUR MARKS
Fairlady

TREATMENT PLAN ON YOUR MARKS

Armed with a six-month programme from Dr Nerina Wilkinson + Associates, Jennifer Morin set about tackling her sun damage and melasma.

time-read
8 dak  |
July/August 2024
PLAYING YOUR CARDS RIGHT
Fairlady

PLAYING YOUR CARDS RIGHT

Here's how to get the most out of loyalty cards.

time-read
5 dak  |
July/August 2024
BIG SKY Country
Fairlady

BIG SKY Country

Namibia. Twelve friends, five vehicles, 4000 km, thirteen days. Eight punctures, one angle grinder. One martial eagle, one full moon, one ghost town. Plenty of top-quality braais, maybe not quite enough oysters... and the best time ever.

time-read
9 dak  |
July/August 2024
IS YOUR HOME MAKING YOU SICK?
Fairlady

IS YOUR HOME MAKING YOU SICK?

Leaks, damp and poor ventilation in old or poorly built new homes are being fingered for a growing health concern: mould.

time-read
7 dak  |
July/August 2024
HOW TO REALLY GET TO KNOW SOMEONE
Fairlady

HOW TO REALLY GET TO KNOW SOMEONE

The Korean word 'nunchi' describes 'the ability to be sensitive to other people's moods and thoughts'. It's an underrated skill that we seem to have lost.

time-read
9 dak  |
July/August 2024
How to write a memoir
Fairlady

How to write a memoir

Whether you want to share your experiences and insights with the world, leave a legacy or track pivotal experiences for yourself, writing your memoir can be a grand and worthwhile adventure. Here's some advice on how and where to begin.

time-read
7 dak  |
July/August 2024