Entrepreneur magazine - December 2024 - January 2025

In this issue

In our opening issue of 2025, we take a deep dive into India's ever-evolving creator economy; it is remarkable to witness its incredible growth and impact on both creators and brands. The creator economy in India has emerged as a dynamic force, fueling the burgeoning influencer marketing domain and providing a launch pad for startups and direct-to-consumer brands, especially in sectors like beauty, fashion, health, and lifestyle.

Investing in Skills is an Investment in our Future

THE 2023 GLOBAL UNEMPLOYMENT RATE WAS 5.1 PER CENT, SLIGHTLY IMPROVING FROM 2022'S 5.3 PER CENT. SKILLING REDUCES THIS RATE.

2 mins

AI Surge to Drive $3.8 B Investment in India's Data Centre Real Estate

THE GLOBAL EXPLOSIVE GROWTH OF AI TECHNOLOGIES HAS CREATED AN INSATIABLE DEMAND FOR DATA CENTRES.

2 mins

Leveraging B2B eCommerce to Transform MSMEs

A 2023 KPMG REPORT STATED THAT 75 PER CENT OF MSMES USING B2B PLATFORMS REPORTED IMPROVED CASH FLOW MANAGEMENT DUE TO ACCESS TO SUCH FINANCIAL PRODUCTS.

2 mins

Decade of Crypto Evolution: How Innovation Has Shaped the Industry

FROM A FEW THOUSAND EARLY ADOPTERS, THE NUMBER OF INDIAN CRYPTO INVESTORS HAS SURGED TO OVER THAN 74 MILLION USERS.

2 mins

THE RISE OF NUTRACEUTICAL START-UPS

Since a young age, we’ve been advised that ‘health is wealth’, one of several pieces of advice we get but choose to ignore. However, the world got a wake-up call in 2020, and “Take care of your body; it’s the only place you have to live” never felt truer.

6 mins

Influencers Inc. NEW-AGE CREATORS

If one has to name one word which has gone from the most used to being most abused that word might be influencer. From being a phenomenon and a ride everyone was raving about, people are now talking about its perils. From influencers, finding their sure-shot way of success once they cross a million mark in terms of followers, most of them are traversing different paths of being an actor, entrepreneur, author and whatnot. Why tie down yourself to a handheld screen when you can be much more. Our annual Influencers Inc edition this year aims to understand where the industry is heading.

4 mins

CREATOR ECONOMY SURVIVAL GUIDE - How to Turn Short-Form Content into Long-Term Success

Everyone wants to be a creator, but few know how to turn it into a thriving career. From adopting a business- owner mindset to identifying “winning concepts” and monetizing them like a pro, this is your cheat sheet for turning short-form content into long-term success.

4 mins

WHY 'FOUNDER MODE' IS NOT A ONE-SIZE-FITS-ALL SOLUTION TO LEADERSHIP

The founder-driven approach can boost a business's growth, but transitioning from \"founder mode\" to a balanced leadership style is essential for sustained success and scaling.

4 mins

A NEW DAWN FOR CRYPTO

It's aptly said that \"When America Sneezes, the rest of the world catches a cold.\" Case in point, after the US's BTC ETF approval, Hong Kong and Australia jumped on the bandwagon. Hence, Trump's pro-crypto goals and policies are sure to influence other countries that are cautious of the alternative form of payment.

4 mins

THE CRASHING DOWN OF JET AIRWAYS - What Should Airlines Learn

Reduced aviation taxes, uniform ATF pricing and investments by corporates/institutions alike can prevent airlines from facing a turbulent future

4 mins

THE TIPPING POINT - INDIA'S DATA CENTER REVOLUTION

India's data center operational capacity is expected to more than double to 2,000-2,100 MW by FY27 from 950 MW in FY24, involving investment of up to INR 55,000 crore, supported by digital explosion and data localization initiatives, according to ICRA

5 mins

TRENDS IN AI THAT WILL SHAPE 2025

2025 can also pave the way for emotional intelligence to be integrated into AI systems, with Agentic AI systems greatly benefiting from it.

2 mins

OUTLOOK FOR 2025: FOR THE STARTUP AND VC ECOYSTEM AND IMPACT OF AI

The domestic startup ecosystem is expected to rebound with fresh approaches in key sectors like content, media, fintech, and market-places.

2 mins

WIPRO'S TECH TRENDS FOR 2025

Enterprises are set to accelerate the integration of AI and other advanced technologies to unlock significant business value.

2 mins

TALENT, DATA, AND FUNDING: DEEP DIVE INTO INDIAN MIX FOR AI

The country provides an unparalleled testing ground for Indian startups to refine and enhance their algorithms more effectively.

2 mins

NAVIGATING ECONOMIC UNCERTAINTY: KEY TRENDS FOR 2025

In 2024, the global economy was influenced by rising geopolitical tensions, changing trade patterns, and various economic changes.

1 min

AVOID GOING FROM RICHES TO RAGS: 6 LESSONS FOR STARTUPS

In the high-stakes world of startups, Venture Capitalists (VC) is often seen as the golden ticket to success. With financial backing, entrepreneurs are equipped with the resources they need to innovate, scale, and disrupt industries.

1 min

FINTECH SUPPORT FOR MSME EXPORTERS AMID GLOBAL SUPPLY CHAIN DISRUPTIONS

In India, Micro, small, and medium enterprises (MSMEs) alone account for nearly 40 per cent of the GDP and 50 per cent of the nation’s foreign exchange reserves while providing employment to around 110 million people.

1 min

GENERATIVE GAMEPLAY

The generation beyond Beta might have an advanced gaming experience, which might vary from player to player courtesy of artificial intelligence (AI) and its subset-Generative AI.

3 mins

4 Game-Changing Habits for People with Stressful Schedules

Boost your well-being and reclaim control over your schedule.

4 mins

Binance CTO'S Blueprint to Mainstream Blockchain in Everyday Transactions

In the cryptocurrency space, virtually 100 per cent of transactions are recorded on blockchains. On the contrary, the adoption of blockchain for transaction recording is still developing in financial systems and business applications. Leading technological initiatives at Binance, the world's largest cryptocurrency exchange by trade volume with 240 million global users, Rohit Wad is optimistic of benefits sprouting from transaction recordings beyond crypto.

3 mins

JAYANTI CHAUHAN

Bets Big On Bisleri With Tech, Sports & Gen Z

4 mins

HOW TRUST SAVED KFC

The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.

10+ mins

'Only the Strongest Are Going to Survive'

Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.

5 mins

What Goals Actually Matter?

Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.

2 mins

Three Pivots to $100 Million

How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.

2 mins

Speedy Growth Killed My Startup

We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.

3 mins

You Can Hire Like Netflix

The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.

2 mins

HOW TO HIRE FOR THE FUTURE

Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.

2 mins

HOW TO BOUNCE BACK FROM A BAD REVIEW

A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.

2 mins

IS YOUR RENT TOO DAMN HIGH?

Many small business owners struggle with their rents. Here's what to do.

2 mins

Chords of Success

For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.

2 mins

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Entrepreneur magazine Magazine Description:

Entrepreneur magazine published by Franchise India Holdings Ltd is a monthly magazine that covers a wide range of topics related to entrepreneurship and business development, including:

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