BrandKnew Magazine - June 2017

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The summer is well and truly upon us and our salute, respect and support to the devout and spirited who fast through the Holy Month of Ramadan. As is our norm, this issue packs a lot of punch. Amazon is all set to rewrite the rules of Influencer Marketing and marketers will be keeping a close watch. After three decades or more, the departure of one of marketing’s greatest icons, CMO of Coke, Marcos De Quinto, is attracting a lot of attention. Brands can learn a lot from the feature on Advertising in the Age of Distraction. If ever there was a divided and distorted way of doing PR Management in a Crisis, United Airlines showed us how. There have been a lot of epitaphs written about the death of Broadcast TV but they are not going away in a hurry as Advertisers seem to stick together and buy together. If you want to look at a brand transformation exercise, read this feature on Air Canada’s rebranding exercise. Thought Leadership and building Brand Awareness goes hand in hand. Understand how on the article carried in this issue on the same subject.If Marketers can master the Art of Storytelling, they would be in clover, read more here. Plenty of content to relish and use as evidence. Till the next edition...

BrandKnew Magazine Description:

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.