BrandKnew Magazine - September 2017

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Every time we enter the month of September, I am fondly reminded of the Ventures classic ‘Come September‘- soothing, uplifting, nourishing the mind. Well, the content in this issue of BrandKnew promises to do just that. Understand how we are migrating from IOT to the Internet of Changing Things. For a long time, pundits have been advocating the need for brands to have culture, history to augment their story telling- read how the KFC brand’s turnaround is rooted exactly in that- history! Blockchain has been on the fringes for the past few years but it is now time to know how it is going to impact advertising. Read about it here. The feature on Creative Collaboration and all that Jazz explores how marketers and creative community can learn from the world of jazz music, the fine art of true collaboration. Common baby, make some some noise is what they seem to be saying as Voice Search is finding more entrenchment in consumer’s lives and therefore every marketers’ as well. We also deep dive into how AR and VR are altering things for marketers. For the brand sensitive our featured list of 25 Brands That Matter Now will make interesting reading. There is loads more. So venture in and enjoy the journey. Till the next...

BrandKnew Magazine Description:

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.